Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend.

Nancy called me from Portland, Oregon with just this problem. Every time one of her ads appears in a local publication, customers start walking in the door of her home furnishing store. A few days later the number of prospects and sales goes down. Her advertising gets results, but the thousands of dollars she is paying each month is killing her profits. What can she do?

Whether you advertise your consulting business in The Harvard Business Review or your interior decorating service in the Penny Saver, your ad will cost significant dollars.

How can you make your advertising pay for itself?

How can you use advertising to create a STEADY stream of business?

Write Your Ad to Sell and To Generate Leads Of all the people who could benefit from your products and services, what percentage is likely to buy today? Hopefully a few, but the majority are more likely to need your services tomorrow, next week or next month.

Write your ad to prompt people to buy and if they’re not interested in making a purchase, to contact you. When you write your ad:

1. Sell your products or services by selling your solution. 2. Prompt prospects to buy. Include a call to action. 3. Motivate prospects to give you their contact information.

For each person who responds to your ad and makes a purchase today, you should be able to get ten qualified prospects to contact you. Once you have their contact information, you can send them a regular email or postcard for far less than it would cost to run your ad on a weekly basis.

Follow Up On Your Advertising An ad can be the first step in marketing your products and services but unless you follow up, it may be the last. Its what you do after your ad runs that determines whether you’re able to make it pay for itself in the days and months to come.

Let’s say your ad works in getting people to visit your web site, call you or come into your store. What’s the next step? How can you follow up to increase your sales?

1. Make sure you get their contact information so you can follow up.

2. Whether people stopped by your web site, left a ph0ne message, emailed you or visited your store

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Cyprus is the third largest island in the Mediterranean Sea and North Cyprus enjoys nearly half of Cyprus’ coastline.

Information about North Cyprus’ perfect climate and what delights the weather brings for visitors!

North Cyprus lies about 70 miles south of Turkey and enjoys a fantastic eastern Mediterranean climate with long hot summers and short temperate winters, the average sea temperature is above 20

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Ok, we have caught our bait and are now at or near the 100′ deep area and are ready to see if any grouper are going to cooperate.

Our rig consists of a heavy snap-swivel tied directly to your main line. Make a 2-3 foot leader of 80 to 100lb mono leader and put a heavy swivel one end and a 8/0 hook on the other. Slip enough lead on the snap to keep you on the bottom, usually 12 to 20 oz depending on the wind and tide, and then slip the swivel into the snap also. Hook a baitfish up through the bottom lips out through the top, right next to the fish’s nostril. Sink him down to the bottom and hold on! Sometimes it won’t even hit the bottom before something nasty grabs it.

At the beginning of this article I mentioned that you want a “fairly” stiff rod. Well, the reason you don’t really want a “broom stick” is it will effect the presentation of your baitfish. After you put 16 to 20 oz of lead and get to the bottom, the rod tip should be moving up and down a little bit with the contour of the bottom. This in turn makes your bait move more instead of just dragging in a straight line. I’m not saying that you should use a light weight rod by any means; just don’t use the stiffest rod you can find. Many times I have used a stiff rod on one side of the boat with a more flexible one on the other. Every time the flexible will catch more fish..Try it!

Most people who grouper fish prefer to anchor up on a spot. Well, we like to drift for them. I guess it is just your personal preference. I like covering more area by drifting and there is a better chance of finding a new hot spot if you are lucky enough to drift over one.

Well this should help you get started catching more grouper. Please practice catch and release whenever possible and remember the large fish don’t taste any better than an average medium one. Take a picture and let the hog’s go back to catch again later.

If you enjoyed the articles please let me know and I will write more.

You can read more about fishing techniques, submit your fishing photos, check out some tackle classified ads, or just look through our fishing forums at saltwater-angler.com

Thanks for reading!

Bluewater

http://www.saltwater-angler.com

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